I've never been a huge fanatic of LOST, and I haven't spent countless hours debating different theories about the meaning of it all (like some people I know). And if I'm honest, I have to say that I've been a skeptic for a long time about whether or not the writers of the show actually knew what the heck they were doing. BUT, it does seem like it's wrapping up nicely and questions are being answered and issues are being resolved...so I can't hate on it too much...but the finale will be the determinate.
Anyway, I just saw this video that must've been done really recently and it had me rollin'. If you're a fan of the show, you'll appreciate it...
A friend of mine who used to design for us sent me this picture of some random criminal-looking dude in an "I'm A Keeper" t-shirt (not ours) last week and I had to smile because of what it represented to me. 7 years ago when we started Local Celebrity, there was very little in the marketplace that looked like or had the attitude of the sort of stuff we were designing. There was no YouTube, no Twitter, no Facebook, no Myspace, no nothing. It was a VERY different business and fashion landscape back then and there really wasn't anybody we could look at and say, "hey, they're successful doing it, we can be too!". Looking back it really felt like we were carving a path that hadn't really been carved yet which was a pretty cool feeling.
Our first set of concepts were concocted in the guest house of my grandma's ranch in San Diego, designed by my sister, and screen printed by my brother. Among the plentiful harvest of freshness was a gem that simply and confidently said "I'm A Keeper" in a cooper font accross the front chest. To us it was just an awesomely fun shirt with personality that we wanted to wear, no big deal. We didn't realize we were just a little minnow in a raging river full of salmon sharks(it's a new type of fish, didn't you know?). All we had were our ideas and creativity to pay the bills...and it was working! But then the salmon sharks noticed us. It wasn't long before companies like American Eagle and Abercrombie(to name a couple) started taking bites out of us to keep their bellies full.
We had found out from a close friend who was an executive at American Eagle that their new TV ad campaign would be focused around their new "I'm A Keeper" shirt...that they admittedly got from us. That shirt went on to be AE's best selling t-shirt of all time, according to our friend on the inside. Backhanded compliment, right?
So, long story to say in short, whenever I see a shirt or design that likens one of our shirts from way back it just reminds me that we've done a good thing in making great shirts from day one, son!
We offer these two shirts on our line, but these colors were made exclusively for UO. The Rocky vs. Clubber shirt isn't available anywhere else right now, so if you want one UO has you covered. Click on the images to peep them on Urban Outfitters' website.
Today was a good day that ended with our friend Carlos showing us a few things on our Local Celebrity x GT bmx bike. Not too shabby for not having ridden in a few years...
This video has me all messed up! It's making me parellel it to all sorts of theological and philosophical concepts about this world, and it's making my brain melt! I know it's just a video from a far away perspective using time-lapse and a blur to show depth of field and it all looks really really cool..but in looking at the world from this view, I don't know...it just says so much to me! Maybe I'm just one of those people who over-analyzes everything...probably am. But in any event, check it out and draw your own conclusions...and the next time you're walking through the forest think about all the little insect cities you're destroying and be glad there's nobody bigger than us to step all over our cities...or is there?
