Forever 21 is a winner with a capital “L”…but of course you already knew that. Here’s their prize – a bitch slap! Why? Well…
…after we came out with our original Local Celebrity Tiger Welton Tank…surprise surprise, look what just popped up at Forever 21. A cheap, mass produced Local Celebrity knock-off.
Support real designers and brands who put in the hard work, not known knock-off companies like Forever 21.
And for all you independent designers and brands out there like us who work hard to put out unique product just to find someone else capitalizing on it…try to look at it the way we do every time we see our creativity making someone else money – you’re doing something right and there’s obviously a demand for your product. Protect your intellectual property whenever possible and when it makes sense to, but there’s always someone bigger than you, there’s always someone with more money than you, and the bigger you get, the more you get noticed, and if you have good product, the more you’ll be imitated. Keep doing what you do best and find the people who will appreciate it…don’t look back.